Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from primecanoe.com (the “Site”).
This Privacy Policy does not apply to information collected by any third party, including any application or content (including advertising) that may link to or be accessible from the services we provide.

SECTION 1 – PERSONAL INFORMATION WE COLLECT

When you purchase something from our Site, as part of the buying and selling process, we collect the personal information you give us such as your name, your address, payment information, and similar details. We refer to this information as “Order Information.”
When you browse our Site, we also automatically receive certain information about your device, including information about your web browser, time zone, and some of the cookies that are installed on your device.
We also collect your device’s Internet Protocol (IP) address to help us learn about your browser and operating system. We refer to this automatically-collected information as “Device Information.”
With your express permission, we may collect your email address (or other permitted contact methods) to send you updates about our store, new products, and other news.
We collect Device Information using technologies such as:

  • “Cookies” (session cookies, persistent tokens, etc.)
  • “Log files” that track actions occurring on the Site (e.g. your IP address, browser type, referring pages, date/time stamps)
  • “Web beacons,” “tags,” and “pixels” to record how you browse the Site

Whenever we mention “Personal Information” in this privacy policy, we mean both Device Information and Order Information.

SECTION 2 – HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect primarily to fulfill any orders placed through the Site (including processing payment, arranging shipping, and issuing receipts). In addition, we may use this information to:

  • Communicate with you
  • Screen orders for potential risk or fraud
  • Send technical notices, updates, security alerts, and support
  • Respond to your comments, questions, or requests, and provide customer service
  • With your permission, send you promotional messages, offers, and other content about our store

We use the Device Information to help detect risk and fraud (for example, via your IP address), and more generally to improve and optimize our Site (e.g. by generating analytics on how users navigate the Site and assessing marketing/advertising effectiveness).

How do we get your consent?
When you provide personal information to complete a transaction, verify your payment method, place an order, request delivery or a return, we imply that you consent to our collecting and using that information for that specific purpose.
If we ask for personal information for a secondary purpose (e.g. marketing), we will request your express consent ahead of time.
When you access our Site via a mobile device, we may collect location information only if you enable your device to share it.
We may also gather information from other sources, such as third-party social networks or publicly available information linked to accounts you have associated with us.

How do I withdraw my consent?
If after opting in you change your mind, you may withdraw your consent at any time for us to contact you or continue processing your information, by following the opt-out instructions provided or via your account settings. We may still retain certain information if required by law or for legitimate business purposes.

SECTION 4 – SHARING INFORMATION & THIRD-PARTY SERVICES

We share your Personal Information with third parties in order to support the uses described above. For example:

  • We use a commerce platform to power our site (you can view its privacy policy at primecanoe.com).
  • We use analytics services (such as Google Analytics) to understand how our customers use the Site (you can review the privacy policies of those services).
  • We may engage consultants or providers who need access to personal information to perform services on our behalf (e.g. payment processors, logistics providers).

Payment Data
If you choose a direct payment gateway to complete your purchase, that gateway may store your payment data in encrypted form. We only retain transaction data as long as reasonably needed to complete the transaction, then delete or anonymize it. All payment handling must comply with relevant industry standards (e.g. PCI-DSS).

Disclosure
We may also disclose your Personal Information to comply with applicable laws or lawful requests (e.g. court order, subpoena), or to protect our rights.

SECTION 5 – BEHAVIORAL ADVERTISING

As described above, we may use your Personal Information to deliver marketing or advertising that we believe may interest you. To learn more about how this works, you can visit educational resources about online advertising.
You may opt out of targeted advertising via:

  • Facebook ad settings
  • Google ad settings
  • Other relevant platforms’ opt-out or preference pages
  • Email or text opt-out links where applicable

SECTION 6 – SOCIAL SHARING TOOLS

Our Site may offer social sharing features or integrated tools which let you share content you take here on social networks, or vice versa. The social platforms providing those features may collect data about your browsing activities. We are not responsible for their policies — please review the privacy statements of the services you connect to.

SECTION 7 – “DO NOT TRACK” SIGNALS

We do not currently respond differently to “Do Not Track” signals from your browser — our data collection and use practices remain unchanged in such cases.

SECTION 8 – ADDITIONAL PRIVACY RIGHTS BY REGION

California Residents
Under California law, residents may request certain details about how their personal information is disclosed for direct marketing.

European Residents (GDPR)
If you are in Europe, you may exercise rights to access, correct, update, or delete your personal data. We also note that your data may be transferred outside Europe (e.g. to the United States) as part of our business operations.
We process your data either to fulfill contracts (e.g. your orders) or for legitimate business interests, unless otherwise required by law.

SECTION 9 – CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under the age of 13. If we become aware that such data has been provided, we will take prompt steps to delete it and deactivate any associated accounts.

SECTION 10 – SECURITY

We endeavor to protect your personal information with commercially reasonable safeguards and industry best practices to prevent misuse, loss, unauthorized access, disclosure, alteration, or destruction.
If you provide payment or sensitive data, it is encrypted in transit (e.g. via SSL) and stored securely. While we strive for strong security, no method of online transmission or storage is 100% secure.

By using this Site, you represent that you are of legal age to form binding contracts, or that you have obtained parental/guardian consent to permit any minor dependents to use the Site.

SECTION 12 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to change or update this Privacy Policy at any time. Changes will take effect immediately upon posting. If our store is merged or acquired, your information may be transferred to the new entity so that we may continue operations.

SECTION 13 – CURRENCY CONVERSION (if applicable)

By using our Site, you agree to allow third parties to process your IP address to estimate your location for currency conversion. A session cookie may store your selected currency so pricing remains consistent during browsing.

QUESTIONS OR REQUESTS

If you would like to access, correct, amend, or delete any personal information we hold about you, or register a complaint, please use the contact or support mechanism provided within your account on the Site.